The purpose behind a podcast We create branded podcasts from scratch companies grow their business as they aim to remain top of mind to customers and prospects, while informing and entertaining the audience.  Branded podcasts are more valueable as content marketing materials than as entertainment. These podcasts are created with specific intents and purposes. There are a variety of components that make a successful branded podcast campaign. The podcast needs to be created with  valuable insight, brandable content for distribution and an asset publishing strategy to maximize the reach of the campaign.