Christian Gleich is the Ambassador of the European Blockchain Association and well-known as a consultant, multiple author and international speaker on topics related to blockchain, web3, tokenization and the metaverse. His focus over the last 25 years has been on the specific development of digital use cases and business models as well as their monetization. In various leadership positions, the digital expert led innovative projects for Samsung, Nike, BMW as well as NASA. Designing, building and scaling communities as well as focusing on monetizing digital business models are among his key strengths. Right now he is focusing on tokenization for companies of different industries and building AI ventures with various topics. As a futurist, he deals with future macro and micro developments of emerging tech topics. He embeds his future-oriented ideas on digitalization, innovations, trade relations and game theory into implementable use cases for various industries.