In 2017 she co-founded a supplement & nootropic e-commerce company. Due to the complexity of finding a payment processing provider for her industry, she saw cryptocurrencies as an alternate solution and became an early adopter of Blockchain Payments in e-commerce. This led to a nice exit in 2021. She then went on to form her current NFT production company, MetaDana.io, creating unique tech solutions and creative Web3 marketing and grassroots campaigns for companies like Condé Nast, the Into The Cryptoverse YouTube channel, and sports players, in addition to serving as a consultant and partner in Emerging Markets for the crypto industry.