Ida joined Journee in 2021. Her work in the metaverse and the Web3 field is centred around the question 'What's next?'. She works with the bricks and mortar as well as the design aspects of the metaverse, giving her a deep, vertical and horizontal understanding of the current developments. Together with the best partners in the Web3 space, she is driving the cloud rendered Journee solution forward to keep developing the most immersive, seamless, and accessible solution, integrated with interoperability of assets and user ownership. Ida is a frequent keynote speaker, panellist and moderator and has been speaking at events such as the World Economic Forum, SXSW, Deloitte Innovation Day, Split X Summit, House of Beautiful Business, yWhales podcast, TechBBQ, Opera Beyond, Gather, Future Blockchain Summit, Fashion Forward, X-Verse, and many more. She has an MA in Peace and Conflict Studies. She has lived in eight countries and speaks five languages. Her experience from creative technologies is extensive: she worked together with Dexter Studios in South Korea to develop the 3D interior screens for SLS Hotel & Casino Las Vegas, and she has' worked with 3D musicals and early VR applications of architectural renderings.