James Hursthouse is a twenty-year veteran of the global games and digital media sector. He has proven success across content development and publishing, infrastructure, and technology for ‘games as a service’ and with technologies such as mixed reality, blockchain, and artificial intelligence. He was a contributing author to ‘The Metaverse Roadmap’ whitepaper in 2007 and has been developing initiatives that could be considered precursors to the current ‘Metaverse boom’ for over fifteen years.

James is currently working with LlamaZOO Interactive Inc., a company focused on Spatial Business Intelligence through an industrial digital twin platform, as Head of Business Development.